Project Summary: Climbers + Coffee

Overview:
The Climbers + Coffee event was designed to engage our morning crowd and provide an opportunity for climbers to kickstart their day with energy and community spirit. By offering free coffee and pastries from a local favorite, Kéan Coffee, the event aimed to create a welcoming atmosphere that encouraged members to connect and enhance their climbing sessions.

Event Details:

• Date: July 24th, 2024

• Time: 7 AM - 9 AM

• Location: Sender One, Santa Ana, Main Gym

• Format: A morning event featuring complimentary coffee and pastries.

Participation:

• Open to all members, targeting early birds who may not typically attend evening events.

• Members could drop in, enjoy refreshments, and socialize before their climbing sessions.

Refreshments:

• Free coffee was provided by Kéan Coffee, along with pastries from the local Cream Pan bakery.

Projected Outcome:

• Increased engagement among morning climbers and a strengthened sense of community within the gym.

• Enhanced climbing sessions as members started their day with a boost of energy.

Marketing Channels:

• Email invitations were sent to all members, highlighting the event and its benefits.

• Social media posts and stories promoted the event and showcased Kéan Coffee.

• Posters were displayed in gyms to remind members of the upcoming event.

• The collaboration with Kéan Coffee was promoted to strengthen ties with local businesses.