Project Summary: Girls Active Climb Night

Overview:
Girls Active Climb Night was a collaborative event designed to empower and celebrate female athletes of all levels. Partnering with the OC Girls Active Club, a nonprofit dedicated to community building, sisterhood, and promoting fitness, this event aimed to create a welcoming environment where girls could explore climbing and connect with one another.

Event Details:

  • Date: September 12th, 2024

  • Time: 7 PM - 9 PM

  • Location: Sender One, Santa Ana, Main Gym

Participation:

  • Open to all members, but the targeted audience included those involved with the OC Girls Active Club and new members of Sender One.

  • Most passes were discounted to encourage participation.

Activities:

  • A communal bouldering session fostered teamwork and community among participants.

  • A "Make a Friend" bingo game facilitated introductions and connections.

  • Healthy snacks were provided to keep energy levels high and promote nutritious choices.

Expected Outcomes:

  • Increased participation among female climbers and a stronger sense of community.

  • High sales of 5 Punch Passes and memberships following the event.

  • Empowerment of girls through exposure to a new activity.

Marketing Channels:

  • Email invitations were sent to OC Girls Active Club members and Sender One members.

  • Social media posts and stories promoted the event and shared the benefits of joining.

  • Flyers were posted in gyms, yoga centers, and training centers to raise awareness.