Project Summary: September Yoga Challenge

Overview:
The September Yoga Challenge was designed to celebrate National Yoga Month by encouraging participation among all members and non-members at Sender One gyms that offered yoga. The challenge aimed to foster community engagement, promote wellness, and reward dedicated participants with exciting prizes.

Challenge Duration:

• Dates: September 1st to September 30th.

• Locations: All Sender One gyms that offered yoga, with potential inclusion of Playa.

Participation:

• Open to all members and non-members.

• Participants earned one star for each yoga or mat pilates class attended at their home gym.

Scoring:

• Stars were accumulated throughout the month.

• Only classes attended at the member's home gym counted towards the challenge (e.g., LAX members could not attend SNA classes for star accumulation).

Rewards:

• 1st Place: One free month membership.

• 2nd Place: Manduka Yoga Mat.

• 3rd Place: Sender One coffee mug.

• For every 5 classes attended, participants received an extra guest pass, added to their accounts at the end of the challenge.

Sign-Up Process:

• No pre-registration was required, but participants had to check in to each class to receive a star, and data was used to track attendance.

Expected Outcomes:

• Increased participation in yoga classes and enhanced member engagement.

• Strengthened sense of community within each gym as members strove to attend more classes.

• Promotion of overall wellness and the benefits of yoga.

Marketing Channels:

• Email newsletters were sent to current members and prospects.

• Social media posts and stories generated excitement and awareness.

• Posters were displayed in gyms to remind members of the challenge and its benefits.

• Weekly progress updates were shared on the Yoga Month Board, highlighting top participants and encouraging others to join in.